“Although we cannot prevent all cases of Sudden Infant Death Syndrome, or “SIDS,” there is a lot that caregivers can do lower a baby’s risk.  Since the American Academy of Pediatrics implemented its “Back to Sleep” campaign in 1994, the SIDS rate has dropped more than 60%!  The most effective way to reduce the risk of SIDS is the simple act of placing your newborn baby on his or her back in a crib, bassinet or bedside sleeper.”Donald Warne, MD, MPH Chair, Department of Public Health North Dakota State University